Home Books Advertising, Sales, and Marketing


Advertising, Sales, and Marketing
  • Format
  • HARDCOVER
  • Authored by: Ken Mondschein
  • From the Series: Field Guides to Finding a New Career
  • Trim Size: 7-3/8 x 9-1/4
  • ISBN-10: 0816075964
  • ISBN-13: 978-0-8160-7596-6
  • Status: In Stock
  • List Price: $39.95
  • Imprint: Ferguson
  • Published: 03/01/2009
  • Dewey Number: 658
  • Reading Level: Grades 9 and up
  • Pages: 152

Summary

Professionals looking for a career change to the fields of advertising, sales, and marketing need look no further. Advertising, Sales, and Marketing provides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided.

Careers profiled include:

  • Advertising creative director
  • Advertising executive
  • Copywriter
  • Graphic designer
  • Marketing manager
  • Marketing survey researcher
  • Sales representative
  • Trade show representative.

Specifications

Index. Appendixes. Sidebars. Web sites. Interviews.

About the Author(s)

Ken Mondschein was a 2007–2008 winner of a Fulbright grant to France and is currently completing his dissertation on medieval ideas of time at Fordham University. He is the author of several career advice books and writes for the column "A History of Single Life" for Nerve.com. He lives in New York City.

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